Emuron Alemu on Navigating the Advertising Industry in Sub-Saharan Africa

Our final episode for our first season features Emuron Alemu, one of the most recognizable faces in advertising in Sub-Saharan Africa. Emuron is a multiple award-winning advertising creative who has created campaigns across a range of categories and disciplines. Presently, Emuron is the Chief Creative Officer at Betika.com and has won several Loeries, African Cristals Awards, MSK awards and Cannes Lions.

Emuron speaks about his journey in advertising from his agency days at Ignition in Uganda to working in-house at Betika.com, his favourite campaigns from his agency days, his favorite campaign at Betika.com and his most exciting awards. Emuron also shares the story behind what many consider to be the most impactful African campaign of the past decade, " The Most Eligible Bachelor", a multiple award-winning awareness campaign that was created for the Ole Pejeta Conservancy to save the white rhino from extinction. Emuron also shares advice for young creatives who are looking to advertising as a career.